MG MAZE CONCEPT – THE FIRST CAR TO WIN THE RED DOT OF PLAY & GAMES 

The MAZE concept is a positive reaction to our lives during recent years, where we have been met with restrictions and limitations on our ability to move around and interact freely.  Exploring the idea of next generation ‘mobile gaming’, MAZE is a platform for people to get out and rediscover their environment in a new and relevant way, opening up new experiences with their once familiar environment.

We are living in more stressful situations after the global pandemic that continues to bring about new challenges. MAZE’s transparent body helps the passengers to feel more appreciative of their surroundings, offering a new open perspective on the world around them.

Forecasting the continued development of auto-pilot technology, the seats are now more multi-purpose than simply holding the driver in a single driving position.  The adaptable design of the seats offers various modes, from gaming to zero gravity, in order to enhance the experience both physically and mentally.

The playful scenario of MAZE connects to a desire of challenge, discovery and achievement, which is delivered via a points-based reward system. The concept is conceived around the user experience, rewarding users for their time spent with the vehicle and the MG brand. The personalities and status of the ‘players’ are displayed on the side and front corners of the car in order to elevate their peer-to-peer credentials and to add a friendly competition to the process.

A virtual map is projected onto the ground immediately in front of the car, and viewable through the large open panel at the front of the exterior. Fundamental to the core exploration experience, the map marks out landmarks in apparent 3D and indicates routes in a strikingly visual way.
 
Mobility isn’t just about the mundane A to B, and should not be a stressful or unpleasant experience. With congested transport the idea of driving for fun is slowly disappearing, and the new generation of users want a fresh, engaging and relevant experience. MAZE is created to provide a journey that is both entertaining, inspirational, creative and adventurous.